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Bachelor’s Degree in Management Sciences – Marketing Track
The Bachelor’s Degree in Management Sciences – Marketing Track prepares students to
become professionals capable of designing, implementing, and managing innovative
marketing strategies.
With a practice-oriented learning approach, students acquire solid skills in market
analysis, communication, digital marketing, and project management.
This program offers a dynamic learning environment, closely connected to the business
world and the evolving trends of modern marketing.
Key Information
Degree:
National Bachelor’s Degree
Credits:
180 ECTS
Language of Instruction:
French
Format:
Full-time or Work-Study
Admission Level:
High School Diploma, Bac+1, or Bac+2
Key Information
Degree:
National Bachelor’s Degree
Credits:
180 ECTS
Admission Level:
French
Format:
Full-time or Work-Study
Why Choose This Program?
- A career-focused curriculum combining management fundamentals and applied marketing expertise.
- An active learning approach, featuring real-world projects, case studies, and mentoring from industry professionals.
- Excellent opportunities for career advancement, specialized master’s degrees, and international mobility.
A Globally Oriented Program
- Modules Aligned with International Standards
Courses are designed in line with global marketing and communication practices.
- Further Studies Abroad
Facilitated access to master’s and partner programs at international universities.
- International Lecturers
Seminars delivered by foreign experts and leading industry professionals.
- Internships Abroad
Opportunities to complete internships within international companies.
Learning Objectives
- Master the fundamentals of marketing, management, and communication.
- Analyze markets, understand consumer behavior, and develop marketing diagnoses.
- Design and manage coherent, innovative, and results-oriented marketing strategies.
- Integrate digital tools and online marketing techniques into campaigns.
- Develop critical thinking, analytical ability, and teamwork skills.
Teaching Methods
- Lectures and practical workshops
- Case studies and simulations
- Applied marketing labs
- Seminars led by industry professionals
- Internships and field immersion
- Collaborative and innovative projects
Career Opportunities
Short-Term Careers
- Marketing Assistant
- Communication Officer
- Community Manager
- Market Research Analyst
- Product Assistant
- Junior Digital Marketing Executive
Medium-Term Careers
- Product Manager
- Marketing Manager
- CRM & Loyalty Manager
- Communication Manager
- Marketing Consultant
- Growth Marketer
Further Studies
After completing the Bachelor’s Degree in Management Sciences – Marketing Track,
students may continue their studies at Leaders University or at partner universities and
business schools abroad.
- Master’s in Digital Marketing
- Master’s in Data Science & Big Data
- Specialized Master’s programs in Marketing, Communication, Business, or Digital fields
From the second year onward, international academic partnerships provide access to
dual-degree programs and university exchanges, enriching students’ academic
experience and strengthening their employability.
Admission Requirements
Admission to the Bachelor's in Management Sciences – Marketing Track is open to the following candidates:
First-Year Admission:
Open to applicants holding a Tunisian Baccalaureate or an equivalent diploma
Second- or Third-Year Admission:
Open to students who have completed at least one year of higher education (Bac+1 or more) in a relevant or related field, subject to academic review.
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Saturday
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Register now for the 2025 academic year
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