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Master’s Degree in Digital Marketing
The Master’s Degree in Digital Marketing trains specialists capable of designing and
managing innovative digital strategies aligned with business needs and market trends.
Combining theory and practice, the program covers digital tools, social media, ecommerce, data analytics, and online communication.
With guidance from industry professionals and hands-on projects, students gain both
strategic and operational skills, enabling them to quickly move into leadership roles in a
fast-changing digital environment.
Key Information
Degree:
National Master’s Degree
Credits:
120 ECTS
Language of Instruction:
French (with some modules taught in English)
Format:
Full-time or Work-Study
Admission Level:
Bac+3 (Bachelor’s) / Bac+4 (Equivalent)
Key Information
Degree:
National Master’s Degree
Credits:
120 ECTS
Admission Level:
Bac+3 (Bachelor’s) / Bac+4 (Equivalent)
Format:
Full-time or Work-Study
Why Choose This Program?
- A comprehensive curriculum covering strategy, communication, and data marketing.
- Courses taught and supervised by digital experts and industry professionals.
- Hands-on projects and international certifications (Google, Meta…) included.
- Diverse career opportunities in agencies, companies, and startups.
A Globally Oriented Program
- International Internships & Projects
Opportunities to complete internships or digital projects within international agencies
and companies.
- Dual Degree & Mobility Opportunities
Possibility to complete the second year abroad or obtain a dual degree through partner
universities.
- International Experts & Lecturers
Seminars led by digital and tech professionals from around the world.
- International Digital Standards
Modules aligned with global trends in marketing, e-commerce, and digital
communication.
Learning Objectives
- Train specialists capable of designing and leading high-impact digital strategies.
- Develop expertise in digital communication, e-commerce, and data marketing.
- Master leading digital tools and platforms (SEO, SEA, social media, CRM).
- Strengthen skills in project management and digital innovation.
Teaching Methods
The program is based on an active and professional-oriented pedagogy, designed to prepare students for the realities of the profession:
- Lectures and practical workshops
- Case studies and simulations
- Supervised digital projects
- Google & Meta certifications
- Internships with partner companies
- Seminars with international experts
Career Opportunities
Short-Term Careers
- Digital Communication Officer
- Junior Social Media Manager
- SEO/SEA Consultant
- Digital Project Manager
- Agency Community Manager
- Digital Marketing Analyst
Medium-Term Careers
- Digital Marketing Manager
- E-commerce or Acquisition Director
- Content Strategy Manager
- Senior Digital Transformation Consultant
- Data Marketing Strategist
- Director of Digital & Communications
International Outlook & Opportunities Abroad
This master’s degree offers extensive international exposure—crucial in a globalized
and rapidly evolving digital ecosystem. Thanks to our academic and professional
partnerships, students benefit from:
- Dual Degrees: Partner programs in digital marketing and communication, internationally recognized.
- Mobility in M2: Possibility to complete the second year at a foreign university specializing in digital marketing.
- International Internships: Immersive experiences in digital agencies, innovative startups, or multinational companies.
- Academic Exchanges: Participation in international seminars, workshops, and competitions focused on marketing and digital transformation.
Admission Requirements
Admission to M1:
Open to holders of a Bachelor’s degree in Management, Computer Science, Marketing, or an equivalent qualification.
Admission to M2:
Reserved for students who have validated the M1 in Digital Marketing at Leaders University, or an equivalent program, subject to academic committee approval.
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Saturday
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